In the late 1990s and massive 2000s, India experienced an unbelievable, massive economic boom. Millions of young graduates suddenly found highly well-paying jobs in massive glass-building offices, working night shifts. This massive revolution was powered entirely by the ITES industry.
The massive ITES industry was the absolute main reason why English-speaking skills became a massive, highly demanded requirement in India.
Because of massive differences in time zones, Indian ITES workers heavily work massive 'Graveyard Shifts' (night shifts) to directly match the massive daytime business hours in America and the UK.
In Business and Computers, ITES stands for Information Technology Enabled Services.
ITES mostly deals with massive, repetitive, basic tasks (like answering phone calls). **KPO** (Knowledge Process Outsourcing) is a highly advanced massive version of ITES that requires brilliant experts (like massive data scientists doing complex financial analysis).
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