In Class 12 Business Studies, Financial Management is the process of planning, organizing, and controlling the financial activities (funds) of an enterprise. But what is the ultimate goal of managing these finances? Let's look at the objectives.
Primary Objective: Wealth Maximization (Increasing share prices for shareholders).
Secondary Objective: Profit Maximization.
Liquidity: Having enough cash to pay daily expenses.
The ultimate, number one objective of financial management is Wealth Maximization (Maximizing Shareholders' Wealth).
While wealth maximization is the final goal, financial management also focuses on these secondary objectives to keep the company running smoothly:
The primary objective of financial management is 'Wealth Maximization', which means maximizing the wealth of the company's shareholders by increasing the market price of the company's shares.
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